Adams Motorsports Park and the University of California, Irvine Division of Continuing Education (UC Irvine DCE) have launched a new marketing partnership to introduce the park’s motorsports community to the educational and career development opportunities available through the division.
For more than 60 years, UC Irvine DCE has helped working professionals advance their careers, change fields, and build practical skills and knowledge through expert-taught programs focused on immediate real-world application. AMP brings together a community that includes racers, entrepreneurs, small business owners, and racing enthusiasts. What connects these two organizations is an investment in the people around them, including a shared belief that the next step is always worth taking.
“The AMP community is filled with driven, ambitious people who are looking to level up or stay ahead of the pack. That's who DCE is here for. But what truly excites me about this partnership is the chance to connect with people who maybe haven't thought about where their passions could take them professionally. Those conversations are the ones we're really eager to have." said Tim Keef, Chief Marketing & Enrollment Officer, UC Irvine DCE.
Through this partnership, the AMP community will gain access to UC Irvine DCE programs focused on career advancement, entrepreneurship, and skill development. Offerings include professional certificates in business, digital marketing, project management, and leadership, along with flexible online and in-person courses designed for working professionals. Whether individuals are looking to grow their businesses, transition into new careers, or deepen their expertise within the motorsports industry, the partnership creates a direct pathway to practical, real-world education aligned with their goals.
“At AMP, we’ve built a space where passion, discipline, and entrepreneurship come together,” said Troy Adams, Owner of Adams Motorsports Park. “Through our Adams Training & Educational Center, we’ve seen how hands-on learning can shape futures. This next step expands what’s possible for our community, giving our racers, families, and entrepreneurs access to education and long-term opportunity.”
For more information about the UC Irvine Division of Continuing Education, visit ce.uci.edu. For more information about Adams Motorsports Park, visit adamsmotorsportspark.com.
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About UC Irvine Division of Continuing Education: UC Irvine Division of Continuing Education (UC Irvine DCE) was established in 1962 and has served the lifelong learning and career development needs of individuals, organizations, and the community on a local, regional, and global scale. Through a wide range of educational opportunities, including certificate and specialized studies programs, short courses, and strategic partnerships, UC Irvine DCE provides learning pathways for those seeking career advancement or personal enrichment. For more information about UC Irvine DCE, including its new strategic plan, vision, mission, and values, visit ce.uci.edu.
About the University of California, Irvine: Founded in 1965, UC Irvine is the youngest member of the prestigious Association of American Universities and is ranked among the nation’s top 10 public universities by U.S. News & World Report. The campus has produced five Nobel laureates and is known for its academic achievement, premier research, innovation and anteater mascot. Led by Chancellor Howard Gillman, UC Irvine has more than 36,000 students and offers 224 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $7 billion annually to the local economy and $8 billion statewide. For more on UC Irvine, visit www.uci.edu.
About Adams Motorsports Park: Founded in 1959, Adams Motorsports Park (AMP) in Riverside, California, is the oldest continuously operating outdoor karting facility in the United States and one of the few Black-owned motorsports tracks in the nation. The park hosts local, regional, and national racing events. Its road course is home to karting, Time Attack, motorcycles, and mini-moto/pocket bikes, and includes an off-road dirt section for Supermoto and Trophy Karts. Through its Adams Training & Educational Center, AMP provides structured programs focused on driver development, technical skills, and career pathways both on and off the track. For more information, visit www.adamsmotorsportspark.com.